Strategy = Results
I am ofetn asked to look at peoples web sites and make comments and or recommendations.
The first thing I do however is ask a few questions regarding what the user and or customer wants??? And then I can look at the site and see if it possible to achieve those -- wants -- and turn them into goals.
Today everbody has a web site, but most produce little or no tangible results.
A goal goes a long way in establishing some reasonable targets to measure ones success.
There is an incredible about of business being done online.
How does your strategy and goals fit in..... its only going to get bigger.. online business that is --- and for you -- where do you want to be?