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Why many Web Sites FAIL !

They dont start with a GOAL.

They often dont properly represent the business.

They contain no or little search friendly data.

They are outdated the day they are published.

They exist in a BLACK BOX - and no one but the developer can update it.

They can not be seen on a mobile phone !!!!

There are not relevant links or references from other web sites.

They dont track RESULTS.

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